Avivah Wittenberg-Cox

Careers Can Change” is the necessary battle cry for a world that wants to limit adulthood to its first half. Longer lives and careers have gifted us Q3, the quarter century after 50. It’s urgent we unleash the old(er) – and get both individuals and employers to adapt to the new reality of 3rd Quarters. The world needs them – now.

Avivah Wittenberg-Cox

Avivah Wittenberg-Cox is a writer, speaker, coach and campaigner aimed at ‘unleashing the old’. And exploring the contours and consequences of lengthening lives and careers – from the middle.

At 20-first, they work with the model of 4-Quarter Lives, to introduce the power and potential of the new 3rd Quarter – the 25 years after 50.

20-first accompanies both companies and individuals to develop gender and generational balance – and their overlaps. Helping managers and individuals move from the current career management focus on Q2 (the years from 25 to 50) to preparing for much longer, 60-year careers, 5-generation workforces and the re-balancing of talent between Q2 and Q3 workforces.

With leaders, 20-first build longevity leadership and literacy through ’Longevity WakeUp.’ These sessions engage leaders and equip them in understanding the scale and impact of the demographic shift at hand and proactively develop longevity strategies to address them.

With individuals, they designed The Midlife Rethink, a series of live workshops with Avivah Wittenberg-Cox.These sessions are short deep dives, accessible to all, to get individuals prepared to rethink their careers in the age of longevity. These help people review their pasts, assess their presents and vision futures that are likely to be longer than they think – and are planning for.