Amazing If and Squiggly Careers
About:
Helen Tupper and Sarah Ellis are the founders of Amazing If, an award-winning company with a mission to make squiggly careers better for everyone. Together they are the authors of two Sunday Times bestsellers, The Squiggly Career and You Coach You.
Who are they for?
Amazing If is for anyone who recognises that traditional linear career paths are less realistic today, and who wants support, tools, and ideas for “squiggling” – i.e. adapting, experimenting, pivoting, and shaping their own career trajectories.
What do they offer?
- Skills Sprints – short, focused “sprints” (often week-long) around specific career themes (e.g. networking, confidence, values).
- Free Resources including The Squiggly Careers Toolkit package including their “PodBook,” a “Career Canvas,” etc.
- Podcasts – The Squiggly Careers podcast is a core signature “product” — it’s weekly, free, and a major way they deliver content and community.
- Books / Publications – Their co-authors have published books such as “The Squiggly Career” which reinforces their brand and thinking.